Indian farmers are embracing the digital age, evolving from traditional cultivators into content creators and influencers. Armed with smartphones and local expertise, they are sharing knowledge, selling products directly, and building online communities ? signaling the rise of a ?creator economy? in agriculture. This shift supports the Atmanirbhar Bharat vision by empowering farmers as entrepreneurs, educators, and change agents. Platforms like YouTube and Instagram enable rural youth and women to engage in agri-commerce, education, and branding. Despite challenges such as digital divides and monetization barriers, opportunities abound, especially with regional language content and potential government support. This movement is redefining farming ? from soil to screen ? cultivating both livelihoods and aspirations.