In recent years, the proliferation of social media platforms has revolutionized the way information is shared and consumed. This transformation has extended to the field of agriculture, where social media is increasingly being utilized as a tool for agricultural extension. Agricultural extension traditionally involves the dissemination of knowledge, practices, and technologies to farmers to improve productivity, sustainability, and livelihoods. Social media offers a dynamic and cost- effective medium for this purpose, especially in regions where traditional extension services face logistical and financial constraints. However, while the opportunities are vast, several challenges must be addressed to maximize its potential.