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Growing Smarter: A Look Inside the World of Precision Farming

The goal of precision farming, also referred to as site-specific management, is to maximize output and profitability while maintaining environmental sustainability by carefully controlling inputs such as pesticides and fertilizers that must be applied in the proper quantity, at the appropriate time, and at the appropriate location. Precision agriculture provides a route towards dynamic and financially feasible production systems, which are further required by global market competition that challenges traditional farming, growing environmental consciousness, and the need for sustainable resource management (soil, water, and air).